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What do other customers think about our nicotine pouches?

VELO Nicotine Pouches

There are some big names when it comes to nicotine pouch brands that are sold in the UK today, and one of the long-standing giants in the Nicotine pouch game is VELO. VELO nicotine pouches are one of the leading brands of nicotine pouches sold in the UK today and you have likely seen them around as they are available to purchase in all major supermarkets, corner shops and petrol stations in the UK. Plus, it’s sold right here on Snusmail!

VELO is a brand of nicotine pouch that has some history behind it, as well as the fact it is manufactured by one of the biggest brands in the tobacco industry. I’m going to look into the history of VELO, what nicotine pouches they offer, and give a little insight into the brand that is VELO!

How velo nicotine pouches are done?

VELO nicotine pouches are made using plant-based materials to create the pouch in which the nicotine and flavourings are stored in. This aides in assisting a pleasurable and comfortable nicotine experience when the pouch is placed in your mouth. As well as the plant-based materials, VELO uses sweeteners, nicotine and flavourings plus a small amount of water and that is all that is used to create these fantastic nicotine pouches! Nothing hidden or used that shouldn’t be in there, VELO are always clear and transparent with what is used in the making of their nicotine pouches.

Award Winning Nicotine Pouches

Just recently, VELO were voted “Product of the Year” in the Nicotine Pouch Category in the Consumer Survey of Product Innovation 2022 that is conducted every year in the United Kingdom and Republic of Ireland. Over 9000 people voted in this survey, so it goes to show just how good VELO is! We are proud to be stockists of this award-winning brand!

99% less toxicants than a cigarette

VELO nicotine pouches boast 99% less toxicants compared to those found in a traditional cigarette. They compared a standard VELO nicotine pouch to a cigarette and compared to the 9 toxicants found in a cigarette as declared by the World Health Organisation and found there are 99% less toxicants in a nicotine pouch compared to a cigarette. Whilst there may be 99% less toxicants, this does not mean that Nicotine pouches are 99% less risky than cigarettes, as you must remember that these pouches contain Nicotine and Nicotine is a highly addictive substance. Nicotine pouches should only be used by smokers as a way to quit cigarettes, or previous users of nicotine delivery outlets like e-cigarettes.

About VELO

If you didn’t know, VELO is the new name of nicotine pouches that are produced by Nicoventures. Nicoventures is a standalone company that is owned by British American Tobacco (BAT for short) who are the makers of top tobacco brands like Pall Mall and Lucky Strike, as well as owning leading electronic cigarette brand Vuse (formerly known as Vype)

As mentioned, VELO is the new name for the nicotine pouches that are produced by Nicoventures, having formally been known and sold as LYFT. LYFT first entered on to the UK market in late 2018 as one of the first brands of Nicotine pouches to be sold in the United Kingdom.

This was the beginning of BAT branching out to offering safer alternatives to smoking by heavily investing a large sum of money (estimated around £1 billion) by starting to manufacture nicotine pouches, as well as electronic cigarettes and heated tobacco devices. The nicotine pouches sold in Europe were known as LYFT, while they were sold in the United States under the name VELO, so the name has been around for a while, just not that well known here in the UK.

During 2020, Nicoventures decided to make the move to rebrand LYFT to VELO, so the name was known worldwide, and it was the same for (nearly) everybody. LYFT is still the brand name of Snus and nicotine pouches sold in Sweden today. All it means is a simple name change, but it’s the same great quality products, just with a new name!

Powerful sponsorships to create more global awareness of the brand

BAT/Nicoventures managed to secure a monstrous sponsorship detail to make the name VELO even more prominent and known around the world in 2021, with the announcement that they would be sponsoring the McLaren Formula 1 Racing team, and the VELO logo can be seen prominently on cars as well as drivers attire at every single race broadcast around the world and watched by millions.

This isn’t the first time that BAT/Nicoventures have seen their brands used by McLaren in the Formula 1. Their previously named brand of E-Cigarettes Vype was seen on cars and attire during the 2019 season. This was then changed to Vuse before finally settling with VELO for the current season and going forward.

Making the positive steps towards a tobacco-free future with new nicotine products.

As mentioned, Nicoventures was created as the standalone company manufacturing and promoting safer and healthier alternatives to tobacco that BAT is most known for. The popularity of safer alternatives began to rise with more people opting to use e-cigarettes after they were deemed a 95% safer option than smoking cigarettes, and shortly following that the popularity of nicotine pouches also began to grow.

Nicoventures acknowledged this change in direction and began doing their part to create high quality tobacco free alternatives for people to use to help them quit smoking for good. And that is how and why brands like VUSE and VELO have become firm favourites by UK customers and slowly becoming household names when it comes to tobacco-free alternatives to help people either quit smoking or stay off cigarettes completely.

What goes into making a VELO nicotine pouch? 

The list of ingredients that is included in making VELO nicotine pouches are clearly displayed on the can and nothing else other than what is listed goes into each Nicotine pouch. The list is as follows: 

Water, fillers (E460), flavour enhancers (saline), aromas, nicotine, xylitol, thickeners (E401), acidity regulators (E500), sweeteners (E950)

And that is it! Nothing in there that shouldn’t be, and a simple straightforward ingredient list to make premium quality nicotine pouches.

What nicotine strengths do VELO nicotine pouches come in?

VELO nicotine pouches are available in four different nicotine strengths, which caters for people who want a more subtle nicotine kick, and all the way up to those who want a much stronger kick of nicotine. 

Ruby Berry comes in an 8mg nicotine strength

Ice Cool, Liquorice comes in a 14mg nicotine strength

Berry Frost and Freeze comes in X-Strong strength which is 16mg nicotine strength

X-Freeze comes in Ultra strength which is the strongest VELO offer and is an 18mg nicotine strength. We recommend these are only to be used by people who have a high nicotine tolerance and have previously used nicotine pouches before.

Does VELO nicotine pouches have tobacco in? 

No, there is no form of tobacco included in VELO nicotine pouches at all. Tobacco is found in traditional SNUS pouches which originates from Sweden, however SNUS is illegal to be sold in the UK and has been for many years. VELO nicotine pouches only contain the Nicotine and the other ingredients listed above. 

How many nicotine pouches are in a can of VELO? 

Each can of VELO contains 20 individual nicotine pouches

What flavours are available to buy? 

VELO have some fantastic, as well as unique flavours of nicotine pouches available, of which I will detail below: 

VELO Berry Frost X-Strong

The perfect blend of mixed berries make up this berry frost flavour. A rich mix of raspberries, blueberries and blackberries combined with a hint of menthol make up this fantastic flavour of nicotine pouch! 

VELO Freeze X-Strong

Not for the faint hearted! A strong combination of peppermint and menthol combined together in this nicotine pouch makes your mouth feel refreshed after every use! 

VELO Ice Cool

A simple and straight forward Peppermint flavour with a nice subtle cooling after effect.

VELO Liquorice

Just like it says on the tin, this a simple, yet very flavoursome Liquorice to give you different taste to the norm.

VELO Ruby Berry

This is a brilliant and perfectly balanced combination of sweet strawberry flavour with a cooling icy aftertaste


Another nicotine pouch is for those who want an extreme hit of flavour as well as nicotine. A powerful combination of menthol and peppermint leaves your mouth fully refreshed. 

How do I use VELO Nicotine Pouches?

Using a VELO nicotine pouch to get your nicotine fix is so easy and I’ll explain exactly how to use one. 

You’ll want to open up your can containing your VELO nicotine pouches, and take a single one out. Close the lid on your tin and put that to the side as you’re done with that for now. Place the nicotine pouch under your upper lip so that it rests between your gum and lip, and voila! you’re set and ready to go! 

You can put the pouch in between your bottom lip and gum if you wanted to as the design of the pouches are flexible to fit either your top or bottom lip. Just be sure to flatten it down by gently pressing the outside of your lip, this way the pouch will be next to un-noticeable by others around you while you’re working or talking. 

Is the nicotine that’s used in VELO nicotine pouches harmful? 

No, Nicotine is not harmful to you or your health. There have not been any scientific studies to prove that Nicotine is harmful to people and has not caused any short or long term health effects when used. 

However, nicotine is a highly addictive chemical and a dependency on nicotine can also be created if used. Only use Nicotine pouches if you were previously a smoker, or used nicotine-based e-liquids. 

The flavours and strengths of VELO Nicotine Pouches

VELO offer a great range of flavours in their Nicotine pouches. Focusing primarily on Mint flavours, they offer several variants on the theme. Freeze and Ice Cool are both fresh icy mint flavours, with Freeze being a more intense mint flavour. They also offer Berry Frost which is a blend of blueberry, raspberry and blackberry and fresh mint to give you a nice strong fruity refreshing blast!

Stepping away from the mint flavours, VELO is also available in Liquorice, a strong sweet liquorice flavour and Ruby Berry which is a sweet strawberry taste. And if you’re after a really strong intense mint flavour with your nicotine pouch, try X-Freeze which is a blend of strong peppermint, and minty menthol flavours combined. Not for the feint hearted!

VELO also comes in different nicotine strengths to suit depending on how strong you want the nicotine hit to be. At Snusmail, all the VELO nicotine pouches we stock are 14mg nicotine strength, which is a mid-range nicotine strength, and will provide a strong yet satisfying hit.

X-Freeze is not only the strongest flavour nicotine pouch that VELO offer, it’s also the strongest nicotine strength they offer. X-Freeze comes in an 18mg strength and are one of the strongest nicotine pouches that we stock on Snusmail. We recommend these are only used if you have a high tolerance to nicotine and are used to nicotine, either from smoking or vaping, or are a previous high strength nicotine pouch user.

Each tin of VELO nicotine pouches contains 20 nicotine pouches and is available to buy online here on Snusmail for just £6.50 per tin!

Does VELO nicotine pouches contain any tobacco?

No, VELO does not contain any form or trace of tobacco. Whilst LYFT is sold in Sweden as a brand of Snus, VELO is not Snus, and each pouch only contains nicotine and flavourings with no tobacco included. Snus contains tobacco as well as nicotine and flavourings, and it has been illegal to be sold in the United Kingdom for many years.

How do I know what strength nicotine pouch to use? 

Choosing the right nicotine strength in your nicotine pouches is crucial, as you don’t want it to be to weak that you don’t get the full benefit of the pouch but you also don’t want it too strong as this could be overwhelming to you and not be a pleasurable experience. 

If you were a lighter smoker or used a lower nicotine strength vape juice, you’ll want to opt for 8/14mg VELO nicotine pouches as this should be similar to the amount of nicotine you’ve previously been accustomed to. 

If you were a heavier smoker or used a higher strength vape juice, you’ll likely be more suited to the X-Strong/Ultra nicotine strength pouches which VELO offer. This will be a very strong hit of nicotine, so we only recommend using this if you are used to ingesting high levels of nicotine. 

Ready to switch to nicotine pouches?

Want to read more about nicotine pouches or are you ready to give it a shot? Read more from our blog on how you can quit smoking and switch to nicotine pouches or check our most liked products. Follow us on Facebook and Instagram!