what are nicotine pouches

What are nicotine pouches?

Nicotine Pouches have been around on the consumer market for quite a few years, a lot longer than what some people realise. The first Nicotine Pouch was marketed in the late 2000s and they’ve since a rise in popularity and use around the globe since 2019. But whilst they are becoming popular, there still lies the question on people’s mind, what exactly are Nicotine Pouches? Well, that’s what the basis of the article is all about!

I’m going to explain what exactly Nicotine Pouches are, the benefits of using them, why people use them and how they could potentially be a key tool for people wanting to quit smoking but whilst still getting their Nicotine fix. Let’s get in to it!

What are nicotine pouches and why do people choose them?

Nicotine Pouches are exactly what they say they are on the tin…small white pouches that contain a powder nicotine mixture, as well as flavourings and other essential ingredients needed to keep the mixture moist and useable.

Nicotine Pouches do not contain any form of tobacco whatsoever, and only the powder nicotine solution. They’re small in design and shape, and normally a white coloured pouch made up of natural fibres which makes them soft. The pouches you may have heard of that sound similar to these are Snus pouches, which do contain tobacco. Nicotine Pouches are different to these because where Snus is banned from sale in all countries within the EU and the UK, Nicotine Pouches are free to be sold across the continent.

Nicotine pouches are used by placing them on your upper lip. You find out how to do that later in this blog post. The primary reason that people choose to use Nicotine Pouches is as a way to quit smoking, or if they’ve previously been users of Snus pouches. This is because Nicotine Pouches can still provide Nicotine to a person’s system to ensure that cravings and withdrawals from Nicotine are kept at bay, and at the same time they’re using a much safer method for Nicotine than consuming Tobacco, whether it be through smoking or orally in Snus pouches.

Nicotine Pouches also come in a variety of flavours for people to choose from ranging from classic mint/menthol flavours, all the way up to exotic fruity flavours like mixed berry or watermelon so there really is something for everyone on the flavour spectrum available!

On top of this, there’s also a different range of Nicotine strengths available to choose from most brands of Nicotine Pouches. This is useful for all because some people may have a lower tolerance for Nicotine compared to others so may prefer using a lower nicotine strength, whereas some may have a higher tolerance so would require a stronger nicotine strength pouch. There really is something for everyone on the Nicotine Market today!

Why choose nicotine pouches?

There are many different reasons why you should consider to choose nicotine pouches as your quitting smoking tool. We can’t possibly even cover them all here, but here’s the start! 

  • Nicotine Pouches do not contain any trace of tobacco whatsoever. Strictly just a powder nicotine solution, flavourings and other essential ingredients needed.
  • With tobacco being omitted from Nicotine Pouches, this means there is no cancer causing chemicals or carcinogens contained within. Snus pouches contain tobacco, and there’s an amount of carcinogens present within this tobacco mixture that could potentially lead to serious health effects such as oral cancer. 
  • Nicotine Pouches do not emit any odour at all. Whilst they flavoured, it’s a very feint aroma when opening the can, and this doesn’t leave a trace on your breath like what the tobacco from Snus pouches would.
  • Tobacco can stain your teeth, especially the tobacco and nicotine from snus that would react with the saliva from your mouth. Nicotine Pouches do not carry this problem with it as the nicotine from the powder solution would not stain your teeth, keeping them gleaming white!
nicotine pouches do not cause cancer like tobacco

Are nicotine pouches safe?

Nicotine Pouches do contain Nicotine which is a highly addictive chemical, but Nicotine itself is not harmful. One of the popular beliefs from people is that Nicotine is one of the toxic cancer causing chemicals found in a cigarette, but alas, that is wrong. There has been no proven evidence for Nicotine to be harmful to a person, and no deaths have been recorded with Nicotine being the cause of death.

Whilst there hasn’t been any long term scientific studies done on the safety of Nicotine Pouches due to them not being around for long enough, they are considered considerably safer than smoking due to the fact you are not ingesting thousands of toxic chemicals like you would from a cigarette, and instead you’re just taking in Nicotine which as we established above, is not harmful.

They’re also a much more cleaner and hygienic product to use for Nicotine compared to smoking or Snus as they don’t contain tobacco which can stain teeth and leave a bad odour on your breath.

What is inside the nicotine pouches?

As I’ve mentioned above, what is inside a Nicotine pouch is a specially created nicotine powder mixture. But to give you an insight into what exactly goes in to each one, let’s look at one of our most-loved products “DIP”, the ingredients are:

  • Microcrystalline Cellulose,
  • Vegetable Glycerine,
  • Flavouring,
  • Water,
  • Monopropylene Glycol,
  • Nicotine Alkaloids.

Different sizes of nicotine pouches

There are four different sizes for a nicotine pouch. Mini, Super slim, slim and large. Sometimes there are slim and mini versions for the same product. The size doesn’t usually affect the flavour or the nicotine levels, but instead how long the pouch will release the nicotine and the flavour.

On smaller sizes, the usual use time is closer to 30min but for some large ones you might keep close to an hour. Usually the form factor effects just how it fits to your mouth and how it looks outside.


Mini nicotine pouches are the smallest ones. Easy to hide under your lid and almost impossible to notice from outside. The effect is shorter than any other size, about 30 minutes.  

Super slim

Super slim nicotine pouches fit between mini and slim nicotine pouches. Longer, than mini, but slimmer. Perfect, when you want a longer-lasting effect than on mini, but smaller size, than large or slim. 


Slim nicotine pouches are maybe the most popular and most used ones. The slim format can also be found in most flavours. The slim format is also easy to use during the day because it hides under your lip easily. 


Large nicotine pouches are the biggest ones. If you switched from snus to nicotine pouches, then maybe a large one is for you. A long-lasting effect is one advantage of a large nicotine pouch, but it might be seen from the outside. 

Finding the right nicotine strengths on a product

Are you looking for a strong kick or a smooth relief? Everyone wants their experience to be different and that’s why on nicotine pouches we have a different kick. If you have been using snus, then you maybe want your experience to be similar to nicotine pouches. On the other hand, if you switched from smoking to nicotine pouches, the experience of the nicotine absorbing is quite different

With nicotine pouches, the nicotine levels go all the way from a few mg/g of nicotine to tens of mg/g. With high nicotine content Nic Pouches, these products are not recommended for the first-timers and the nicotine levels might cause headaches for people that are not familiar with the product or have a relatively low tolerance for Nicotine. We recommend starting with the lower nicotine level pouches and if that’s too tame for you, you can always go higher.

You can find the strength on all of our products on the Snusmail product page. 

How to use nicotine pouches?

Using nicotine pouches are placed inside ice hockey puck- kind of shell. Use nicotine pouches correctly with these 5 easy steps. 

  1. Open a tin, where nicotine pouches are stored. 
  2. Take one nicotine pouch and place it under your upper lip. 
  3. If you already had one placed, remove it before adding a new one.
  4. Make sure the nicotine pouch is firmly placed and doesn’t drop into your mouth. 
  5. After 30-60min take the nicotine pouch out and throw it in the bin. There is also a lid on top of the tin, where you can place your used pouches. 

Where to get nicotine pouches?

The easiest way to get nicotine pouches is to order them online. Making an order is easy and there is a lot of variations with different taste and strength. At Snusmail we have made sure it’s easy for everyone who is looking for an alternative to tobacco products to find their own combination of flavour and strength of nicotine pouches. 

Nicotine pouch tins usually have around 20 nicotine pouches in them, but for example, some product contains 30pcs, so 33% more nicotine pouches, than usual. On the name, these tins usually have XXL on them.

Is ordering nicotine pouches online legal?

Yes! Ordering nicotine pouches online from our site Snusmail is absolutely legal and we make sure you can’t buy more, than the legal limit. You can also order

Is regular snus legal in the European Union?

Every European Union country has banned snus except Sweden because of health effects. Both Swedish snus and loose snus are banned in all European countries outside Sweden. Other tobacco products might be still available, but

Ready to quit tobacco and switch to nicotine pouches?

Want to read more about nicotine pouches or are you ready to give it a shot? Pick the right nicotine strengths for you and try different flavours. Reduce the lung cancer risk and read more from our blog on how you can quit smoking and switch to nicotine pouches or check our most liked products. Follow us on Facebook and Instagram!

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